The Devil’s Field Guide to the PDC

In: Microsoft

9 Oct 2008

If you are reading this, you know Microsoft’s Professional Developers Conference is on and is coming up in mere days. I am fortunate enough to be a part of the PDC Core Team; we are responsible for your experience at the event.

I am sure that you have been checking the site, the sessions, the feed and keeping your eye on the blogosphere for scoops and hints of what is to come. There is only one problem; they are not giving you everything you need so I want to provide insider advice on how you can make the most of your trip.

Warning! What you are about to read may make you question your own existential existence. You may not be the same after reading it. If you are easily offended or want to take the red pill, stop reading immediately.

Where do all the Microsofties hang after the event? If you are a fan of edgy chef personalities, you know that you always want to find the dives the chefs go to after their shifts are done. Later in the evening, after evening events and A/V checks are done, many of our kind will head over to the lobby of the Westin Bonaventure where everyone will be hanging out at the bar chatting up the news of the day and talking with attendees. Now, if you are looking to find all the hipster-Microsofties, then you want to head to the club at the rooftop of The Standard. The view there is awesome but the drinks can get expensive.

How do I get into the backchannel instead of what mainstream media wants me to hear? Ok, go sign up for Twitter today (it is not just for telling you what I am having for lunch…uh, yeah I guess it is). Now use Tweetscan or some other tool that allows you to follow the chatter around PDC. Tweetdeck is what I use and it allows me to keep an eye on any tweet that has ‘PDC’ in it. Then start watching who is posting and follow speakers, attendees, and Microsofties who are giving you more than just “Hey everybody, come check out my session.” or “I can’t wait to hear about Cloud OS.” Later in the evenings you will probably begin seeing certain people tweet “I am at the top of The Standard, a free drink to the next 5 people who find me.” or “Company X is having a get-together at the In-And-Out Burger at Y, come now!” Jump in a cab and come down. You will be amazed at the networking opportunities and just brutal fun you will have.

I have heard everything there is about what is going to be there. Wrong! Believe me, you haven’t. I know. Although we are pretty transparent (or at least translucent), we like to hold some stuff closer to the vest. We are working on stuff all the way up to the week of the event. I am on the core team and I even sometimes get surprised. I have gotten a hold of our expo hall schematics and am making it available to you. I had to redact some things on it. But here it is:

PDC Big Room Layout

PDC Big Room Layout

 

 

 

 

Standing in line is for suckers. I am amazed at how our species constantly finds itself mirroring farm animals like cattle, lined up in single file. Don’t stand in line for anything (except at bars, that is just a fact of life) at the PDC. For example, don’t register within the first hour of registration opening. Wait until the final hour where you can walk right up, get your badge and be on your way. Also, if there are giveaways from us, don’t stand in line. Again, we will have enough for everyone so its not as if we are going to run out. And if we do, you can be sure we will fix it ASAP. HERE IS THE EXCEPTION: If you want to register the morning of Day One, get out of bed as early as possible and get down there! Day One registration is masochistic if you wait the hour before the first keynote. You more than likely will miss the first few minutes if you wait.

Always ask Microsofties what their title is. There are two reasons. One, a title will reflect how well someone can answer your question. You can imagine if you see “Business Analyst for Dynamics” and “Developer for LINQ” which one you want to help you debug your issue. Ok, Scott Guthrie is the exception. Two, and more importantly, the right title will probably get you a free drink. Keep an eye out for “marketing” and “evangelist” and when they order, just say “Can you get me a X as well?“, make a noble gesture to get your money out. More than likely they will just say “Don’t worry, I will get this one.

Stay balanced. PDC is a long haul of a conference. You of course will go to our session scheduler and double-book yourself every single session slot, you will plan to attend all pre- and post- events and do e-mail at night. Instead, take yourself a break, sleep in late one morning or just chill one of the afternoons. Think about all that you have seen and about how it will apply to your job back home. Also, take this time to rework your schedule. You probably thought you knew all that you wanted to see, but now that you have experienced it for a couple days you may change your strategy such as going to less “far in the future” sessions or go to more architectural discussions.

Get your questions answered. Microsofties at the event have all kinds of roles. But every one of us is there to answer your questions. We may not be able to answer your debugging question, but we will work to find someone who will, maybe even after the event. If you see a Microsoft badge, they will even help you find where the closest bathroom is at for you. Make sure you plan to attend the Ask The Experts night where almost every single Microsoft person will be there ready to answer any questions you may have. Now let me give you some advice, if you just hang out with the celebrities like “The Scott’s”, “The Anders”, etc. you will find yourself hanging with all the fanbois and fangirlz. Go find that rather empty table and you will probably be talking the actual developer of the product you use on a daily basis. Also, see “Standing in Line…” above.

The handsome and stylish PDC content owner, Michael Swanson, our talented and delightful PDC marketing manager Denise Begley, and I will be hanging out at the PDC table at Ask The Experts. You might even be lucky and get to talk to Jennifer Ritzinger, the PDC owner! This is your time to vent, praise, proclaim on anything related to the event itself. I am going to be there so feel free to swing by and let me know how we can make the PDC the most incredible event of your life and if you love/hate/despise these guides (I usually do one for MIX as well) I blog.

Don’t wear your kilt at the event. Don’t be that guy. Wear it out to the after-parties. If you wear it at the event, you are just that guy.

That’s all for now, if you want to keep an eye on what I got going on, follow my Twitter.

Share and Enjoy:
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • DotNetKicks
  • FriendFeed
  • Identi.ca
  • Live
  • Ping.fm
  • Reddit
  • RSS
  • StumbleUpon
  • Suggest to Techmeme via Twitter
  • Twitter

22 Responses to The Devil’s Field Guide to the PDC

James.Random() : Here begins the period of craziness - and I can’t wait

October 15th, 2008 at 7:34 am

[...] London before continuing onto LA where I will be checking into the Westin Bonaventure as Thomas got spot on in his guide to PDC.  Steve’s in The Standard but that means we can put the expensive cocktails on his room bill [...]

From The Northern Edge Of Microsoft : PDC – The Devil’s Guide To PDC

October 15th, 2008 at 10:54 am

Canadian User Experience : PDC – The Devil’s Guide To PDC

October 15th, 2008 at 10:57 am

Canadian Developer Connection : PDC – The Devil’s Guide To PDC

October 15th, 2008 at 10:58 am

Intel Software Network Blogs » The Devil’s Field Guide to the PDC

October 15th, 2008 at 3:22 pm

[...] you’re going to be attending Microsoft’s Professional Developers Conference check out The Devil’s Field Guide to the PDC for the insiders scoop on the [...]

Stephen

October 16th, 2008 at 6:34 am

Excellent guide, Thomas! I’m looking incredibly forward to this event. The last one I attended was WinHEC ‘05, so this is long overdue. On an off-note, into heavy metal are you? Which bands? I’m a metal aficionado, my friend… I’ve probably got a LOT of stuff I could interest you in. =) Perhaps we could meet up at PDC just to speak in terms of metal, muahaha… Annnywho. Thanks again!

Thomas Lewis

October 16th, 2008 at 9:05 pm

Glad you will be able to come out for the PDC as well as have another metalhead at the PDC! Right now, I am listening to: Lamb of God, Behemoth, Bleeding Through, DevilDriver, Amon Amarth (Viking Metal!), Walls of Jericho, Soulfly and of course paying my respects to the ones who started it all — Black Sabbath. Make sure to sign up for my twitter feed as I am trying to put together a little get together and it would be great to talk some metal shop!

I'd like to inform you of... - Be Logical - writings by Johan Hedberg

October 16th, 2008 at 9:44 pm

[...] do you want to take the red pill and learn what really goes on behind the scenes? Check out the The Devil’s Field Guide to the PDC, although I'm not entirely sure he got the whole red pill / blue pill anology correct – but [...]

Lynn Langit

October 17th, 2008 at 11:10 am

Yes, I one of those Microsoft ‘evangelist’ types and yes, I’ll be staying at the Bonaventure, but drinking at the Standard.

Looking forward to seeing you at PDC08.

Allan Rwakatungu

October 18th, 2008 at 12:22 am

Nice guide.
Am will be attending PDC all the way from Uganda (east africa) — do i get a prize for longest journey :)

Jim Moody

October 22nd, 2008 at 8:23 am

OK, I won’t wear a kilt. What about a Starfleet uniform?

Chris Haaker

October 22nd, 2008 at 12:57 pm

Great post. As this is my first one, I am totally looking forward to it. Thanks!

Girish Raja's Dynamic(s) Thoughts : Meet me at PDC 2008

October 22nd, 2008 at 10:20 pm

[...] you’re attending PDC, make sure you read The Devil’s Field Guide to the PDC right now. I mean right this [...]

Thomas Lewis

October 23rd, 2008 at 9:10 am

Jim – only if you come with a sack of Tribbles. :)

Where Will I Be During PDC? • Dave Bost

October 23rd, 2008 at 2:33 pm

[...] we can. Yes… I’M NUTS! If you’re as crazy as me, I’d recommend you reading Tim Sneath’s The Devil’s Field Guide to the PDC for some tips and advice on how to enjoy (and survive) [...]

PDC’ing - ÎÜñ|‹ø//ñ [ÐëÞrëçã†ëð]'s Blog

October 24th, 2008 at 12:33 am

[...] I am going to be at PDC – anyone else I know going to be there? If you are reading this, and are going to be there then it is quite likely you know how to ping me and let me know you going. It also might be a good idea to check out the Devil’s field guide to the PDC. [...]

Only Human | Devoted to technology v.2.0 : [PL] Ostatnia aktualizacja informacji o PDC przed moim wylotem

October 24th, 2008 at 1:12 am

[...] http://thespiderking.com/wordpress/?p=42 – Szatański poradnik uczestnika. [...]

frankarr - an aussie microsoft blogger : Getting Sorted for PDC2008

October 24th, 2008 at 7:35 am

[...] The Devil’s Field Guide to the PDC [...]

Meet me at PDC 2008 - Girish Raja's Dynamic(s) Thoughts

October 28th, 2008 at 9:07 am

[...] you’re attending PDC, make sure you read The Devil’s Field Guide to the PDC right now. I mean right this [...]

Brian Mueller

November 2nd, 2008 at 8:46 am

Well, in the section titled “Standing in line is for suckers” you state that we shouldn’t worry about the giveaways, that we could wait and if something runs out… “And if we do, you can be sure we will fix it ASAP”. Well, I’m here to tell you that I completed the Azure services labs and such on the third day (wednesday) and I was told that all of the backpacks had been handed out for that day, but that they had another shipment that would be available on Thursday. I returned with my stamped card on Thursday and was informed that all of the days allotment of packs were actually handed out on wednesday by some microsoftie that didn’t know any better. In fact, by the time I got to the counter nothing was left. I’m taking you to task to “fix the problem” by mailing me a backpack! thanks.

Thomas Lewis

November 6th, 2008 at 5:30 pm

Hi Brian, I am sorry that you were unable to get a bag. That was not something the PDC team was responsible for. But I promise not to leave you hanging. I am not back in the office until Tuesday (I am on vacation), but on Tuesday I will begin hunting down the bag for you (I will e-mail you for details since I am not aware of the bag).

Again, I apologize for the inconvenience and will begin shaking the trees next Tuesday to find out how I can get one for you.

Getting Sorted for PDC2008 | CHARGED's Digital Lifestyle at Work or Play

December 4th, 2008 at 9:27 pm

[...] The Devil’s Field Guide to the PDC [...]

Comment Form

About this blog

This is the blog of Thomas Lewis. I am a Director in Platform Evangelism at Microsoft. My team is responsible for the MIX Online community at visitmix.com. Although I work for Microsoft, this is my personal blog. So if you stick around, you will occasionally have to view pictures of my pets, listen to heavy metal clips, and read about my wine choices. Enjoy!

Photostream

  • IMG_0630
  • IMG_0629
  • IMG_0628
  • IMG_0627
  • IMG_0621
  • IMG_0619
  • IMG_0618
  • IMG_0616
  • IMG_0614
  • IMG_0613
  • IMG_0609
  • IMG_0608
  • IMG_0607
  • IMG_0599
  • DSC00181
  • DSC00180

What I'm Saying On Twitter...